Why AI Will Never Replace Great Creative Agencies | Mitch Fait & Mo Johmani

AI, Advertising & Agency Leadership: The Human Side of Creative Work

A recap from my panel moderation at the American Advertising Federation Orange County (AAF OC) event exploring AI, advertising, and the human dynamics behind breakthrough creative work.

The session brought together creative leaders from diverse disciplines to examine how agencies and in-house teams maintain originality, build client trust, and navigate an AI-accelerated market.

Key themes:

• Staying original vs. just innovative in an increasingly crowded, AI-driven landscape
• The evolving client-agency trust dynamic and the realities of in-house vs. external creative teams
• Protecting creative distinctiveness and human-centric design from industry homogenization
• Cross-disciplinary collaboration: how top-to-bottom teamwork saves campaigns on the brink
• Balancing automated efficiency with genuine human connection in modern brand storytelling

Mo Johmani
Founder & CEO, COR AI
Board Member, American Advertising Federation Orange County
20-year agency operator building AI infrastructure for agency growth.

Learn more: https://thecor.ai
Connect: Mo Johmani